A Symphony of Snaps, Crackles and Pops
Kellogg’s Rice Krispies, 2018
Rice Krispies are the building blocks to a creative and playful breakfast. In this YouTube campaign, we only used sounds from the Rice Krispies eating experience to create a symphonic ensemble performed by kids and illustrate the endless possibilities that this cereal brings to breakfast. The Youtube Masthead alone became one of Kellogg’s most successful OLV, surpassing benchmark by 56% and gaining over 2.5 million views in 24 hours.