Inspired by Design

EFFEN Vodka, 2011


From their bottle specifically engineered for bartenders to their visual communication, the one thing that is at the core of Premium liquor EFFEN Vodka’s DNA is design. The 2011 Inspired by Design campaign was one of the precursors of what is known today as influencer marketing, working with innovative designers from different fields to create some of our advertising and turning them into ambassadors for the brand both through traditional media and their existing social networks.