While Tony the Tiger is one of the most well-known and beloved . mascot for Millennials and older demographics, it happens that he is “the tiger” on the box for most kids and tweens. What better way to introduce him to this new audience than to have him jump off of the TV screen and into the real world to encourage them to unabashedly go all in on the fun, to Let Their Gr-r-reat Out.

To bring him to life and allow him to pounce, skate and talk like he would do in his cartoon form, we could only partner with the best: Jim Hanson’s Creature Shop.

Wether it’s through having fun in the streets of New York City, doing magic with a world renown Magician, skateboarding with an X Games champion, or being the hero of a boyband new music video, Tony the Tiger went to Gr-r-reat length to bring out the Tiger in today’s youth.