Let Your Gr-r-reat Out

Kellogg’s Frosted Flakes, 2016-2018

Anthem Spot

While Tony the Tiger is one of the most well-known and beloved . mascot for Millennials and older demographics, it happens that he is “the tiger” on the box for most kids and tweens. What better way to introduce him to this new audience than to have him jump off of the TV screen and into the real world to encourage them to unabashedly go all in on the fun, to Let Their Gr-r-reat Out.

To bring him to life and allow him to pounce, skate and talk like he would do in his cartoon form, we could only partner with the best: Jim Hanson’s Creature Shop.

Wether it’s through having fun in the streets of New York City, doing magic with a world renown Magician, skateboarding with an X Games champion, or being the hero of a boyband new music video, Tony the Tiger went to Gr-r-reat length to bring out the Tiger in today’s youth.


Bringing Tony To Life: Animatronics

Bringing Tony To Life: The Head

Bringing Tony To Like: Costume Design

Let Your Gr-r-reat Out: Band OLV

Let Your Gr-r-reat Out: Hula Hoop OLV

Influencer Content: Tony And Pro-Skater Lizzie Armanto

Influencer Content: Tony and Instagram Photographer Elise Swopes

Influencer Content: Tony And Magician Justin Flom

Influencer Content: Tony And Magician Justin Flom

Influencer content: Tony and Alphonso Ribeiro

Tony at Jimmy Kimmel Live!

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Music video featuring Tony The Tiger