9 months after the first stay at home orders, Babybel is inviting fans to playfully welcome to the Babybel Boom this influx of new babies with the most delicious newborn gift: a 2-in-1 package with a personalized onesie for the little one, and a coupon for the perfect middle-of-the-night snack for the new parents, with all proceeds going to the non-profit Baby2Baby.

On top of earning the attention of influencers, celebrities and the press, this social centric campaign generated overwhelming results in terms of positive sentiment and engagement, resulting in a double digit rise in sales during what is usually a slow period for the brand, and a $50,000 donation to Baby2Baby.